![]() Meanwhile, Microsoft gets a ready-made ecosystem for itself. Now it has it, via Microsoft’s pledge of $300 million for a new technology company with the Nook at its core, as well as $180 million to develop a Nook app for Windows 8, and $125 million over five years to acquire content and develop technology. While B&N had the savvy, though, it didn’t have the cash its competitors had. The addition of its own e-reader was an ecosystem imperative, not a hardware one. ![]() ![]() Its Nook ecosystem spanned all platforms–phones, tablets and personal computers–and all operating systems–Windows, iOS, Android, and OS X. Ironically, Barnes & Noble was among the first to recognize ecosystem dynamics in the e-book field. By investing big in Barnes & Noble, Microsoft is saying that it knows that, too. Microsoft’s new found friendship with Barnes & Noble reveals that the Redmond brain trust may finally be wrapping its mind around the dynamics of the mobile market.Īs market leaders Amazon and Apple already know, ecosystems are the key to success.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |